Every year in the vibrant city of Trento, Italy, a unique and inspiring event brings together a dynamic community of changemakers, innovators, activists, and ethical entrepreneurs. This is the Do the Right Thing Fair—locally known as Fa’ la cosa giusta! Trento—a celebration of ethical consumption, sustainability, community solidarity, and social innovation. Rooted deeply in values that promote care for people and the planet, this fair has become a cornerstone for anyone passionate about forging a better future.
The heart and soul of this event can be explored further at the official site: https://falacosagiustatrento.org/.
What Makes the Fair Special
At its core, the Do the Right Thing Fair is much more than a marketplace. It’s a place where ideas meet action, where local initiatives connect with global challenges, and where ethical consumption turns into a shared cultural experience. Held at Trento Expo, the fair fills the venue with vibrant colors, diverse stalls, interactive workshops, live discussions, and the buzz of collaboration.
The name itself is a call to action—encouraging visitors to consider the impact of their choices and to support products and services that honor fairness, sustainability, respect for the environment, and social justice. Over the years, the fair has championed these ideals and become a living showcase of how conscious choices can shape markets, communities, and lifestyles.
The Changemakers You’ll Meet
At the Do the Right Thing Fair, the real stars are the people shaping change. These are the farmers, artisans, association leaders, social entrepreneurs, educators, and activists who bring their passion and purpose to every corner of the exhibition space.
Local and Organic Producers
One of the highlights of the fair is the presence of organic farmers and producers who are redefining agriculture with care for the land and animal well-being. These changemakers work tirelessly to preserve biodiversity, promote regenerative farming practices, and deliver food products that are as ethical as they are delicious. Their stories resonate with visitors who value knowing not just what they eat, but how it was grown.
Fair Trade and Craft Artisan Stalls
Across the fairgrounds, you’ll find beautifully curated stalls representing fair trade cooperatives and artisan collectives. These vendors bring products that celebrate traditional craftsmanship while ensuring dignified work conditions and fair compensation for producers—often from underrepresented communities. Here, fashion, jewelry, home goods, and more tell stories of resilience, creativity, and cultural heritage.
Community and Social Associations
A defining feature of the fair is the presence of associations and nonprofit organizations focused on social, environmental, and community issues. These groups use the fair as a platform to raise awareness, recruit volunteers, collaborate with like-minded organizations, and share research and resources on topics like circular economies, climate action, zero waste living, and inclusive community-building.
Innovative Social Enterprises
Another important group of changemakers at the fair are social enterprises—businesses that pursue social and ecological goals alongside financial sustainability. These enterprises tackle issues like renewable energy, eco-friendly technology, accessible education, and sustainable mobility. By blending innovation with impact, they demonstrate that ethical business practices are not just idealistic, but practical and profitable.
Learning and Collaboration Spaces
Nothing at the fair is passive. Workshops, talks, and interactive spaces invite visitors to participate, learn new skills, and deepen their understanding of sustainability issues. From urban gardening workshops and cooking classes with local produce, to debates on consumer rights and ethical business models, the fair nurtures both curiosity and action.
Schools and young people also play a vital role. Classes from local schools often attend guided visits, and students get the chance to interact directly with exhibitors, gaining real-world insight into sustainable careers, social innovation, and community leadership. This intergenerational learning adds another layer of vibrancy and hope to the event.
The Impact of the Fair
Over its many editions, Do the Right Thing has grown into much more than an annual gathering. It has become a movement-builder—connecting individuals and organizations who are reshaping the economy from the ground up. Recent editions have hosted around 145 exhibitors and welcomed thousands of visitors, all united by shared ideals of mindful consumption and socially responsible action.
Through meaningful encounters, the fair fosters collaborations that extend far beyond the exhibition halls. Entrepreneurs find partners, advocacy groups expand their networks, and visitors return home inspired to rethink their own lifestyles. This ripple effect—of awareness, action, and solidarity—is the true legacy of the event.
Why It Matters Today
In a world grappling with environmental degradation, social inequalities, and economic challenges, spaces like the Do the Right Thing Fair are crucial. They remind us that every choice—whether as a consumer, business leader, educator, or citizen—carries weight. By highlighting alternatives that honor humans and the natural world, the fair encourages a shift from passive consumption to conscious engagement.
Moreover, the fair’s long history and continued relevance show that movements for sustainability and social justice are not fleeting trends—they are rooted in community efforts, sustained learning, and collective imagination. Each year, new voices join the conversation, bringing fresh perspectives and driving the movement forward.
Looking Ahead
As Do the Right Thing continues to evolve in Trento, it remains a beacon for positive change—a place where ethics, innovation, and community converge. Whether you are an environmental advocate, a curious visitor, a social entrepreneur, or someone looking to align your actions with your values, the fair offers inspiration, connection, and practical tools to make a difference.
To discover more about the fair, its program, and the changemakers involved, visit https://falacosagiustatrento.org/ and begin your journey into ethical innovation.
By celebrating conscious choices and the people behind them, the Do the Right Thing Fair in Trento continues to light the path toward a more just, sustainable, and compassionate world.